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The campaign to soften apathy to climate change concerns is on!

It has become the ‘new normal.’ It is now so common. The words or phrases have become so common that there is this attitude of letting it be, let it pass, not much care, no worries, pathetic apathy or simply unaffected.

Climate change, the phrase, has become so common. Climate change, the phenomenon, and its effects, has become the ‘new normal.’ Some may have considered it ‘their cup of tea.’ That is for the unaffected. But we are. The people of the worlds and we, in the Philippines are. The Philippines has just a teeny weenie contribution to the other countries’ greenhouse gas emissions, but our country is vulnerable to the impacts of climate change.

The Philippines’being archipelagic and composed of small islands, is highly vulnerable to the. There’s rising temperature, changes in the rainfall pattern, increasing number of extreme climate events like super typhoons, flooding and drought. It is worsening. Something must be done!Combating the advance of climate change, mitigating its effects and helping people adapt to the changes, is now a must. “Apathy is now a thing of the past. We should have active cooperation and participation for own protection,” thus declared Secretary Ramon J. P. Paje of the Department of Environment and Natural Resources (DENR) during the formal launch of the Climate Change Advocacy Campaign at the Philippine Information Agency Auditorium along Visayas Avenue in Quezon City on July 18, 2014. The advocacy campaign aims to raise public awareness about two pressing environmental challenges facing the country today: climate change and the rehabilitation Manila Bay “Everyone is accountable for the phenomenon of climate change. All of us will be accountable and each of us can do something to help,” he said. Paje, with Presidential Communications Operations Secretary Herminio “Sonny” Coloma led the launching. The DENR-PIA climate change advocacy campaign also gained GMA Television Network’s support of the campaign. Paje and Coloma signed a Memorandum of Agreement with GMA TV Assistant Vice President for Corporate Affairs Ma Theresa L. Pacis. “The antidote to our environmental problems is a change in attitude. Nagbabago na ang panahon. Panahon na para magbago,” Paje said. 

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