DENR PENRO Quezon facilitated the Writeshop on the Result-Based 8-Year Strategic Communication Action Plan for the Protected Areas of Quezon Province in coordination with the Regional Strategic Communication and Initiatives Group (RSCIG) and Conservation Development Division (CDD) of DENR Calabarzon.
To kick off the event, PENR Officer Raymond R. Rivera welcomed the participants wherein he emphasized that these Communication Plans will serve as a roadmap for implementing our communication activities. He explained that this is not only for the target, but also to ensure that communication interventions are effective and sustainable until we achieve the behavioral change we desire in our community. He also hoped that years from now, we could see light in attaining behavioral change towards our environment and natural resources.
The 2-day writeshop involved several activities such as presentation of writeshop schedule and format for presentation of the output, discussion of the resource speaker on analysis of Knowledge, Attitude and Practice (KAP) survey results, Focus Group Discussion (FGD), and Key Informant Interview (KII), writeshop proper and lastly, the presentation of the final Result-based strategic communication action plan.
Prior to this writeshop, several activities were also conducted i.e., workshop on the preparation of the communication plan, drafting and finalization of survey questionnaire and actual data gathering which involves Knowledge, Attitude and Practice (KAP) Survey, Focus Group Discussion (FGD), Key Informant Interview (KII) with the community within the Protected Areas of Quezon Province.
The formulation of the communication plan is a strategy to address issues and problems of protected areas. Moreover, the purpose of this communication action plan is to remove communication barriers identified within the community, address knowledge and information gaps regarding policies being implemented in Protected Areas, equip target participants and encourage involvement in environment related activities and sustainably manage within the protected area resources.
Specifically, the result of the KAP survey reflects the level of awareness (high to low) of the community. It also reveals their practices including socio-cultural data. The results based on the communication plan is also anchored with the management plan of each protected area. This will guide the management which in turn will enhance strategies.
At the end of the workshop, the 12 Protected Areas in Quezon Province including; Maulawin Spring Protected Landscape (MSPL), Alabat Watershed Forest Reserve (AWFR), Quezon Protected Landscape (QPL), Pagbilao Mangrove Swamp Forest Reserve (PMSFR), Binahaan River Watershed Forest Reserve (BRWFR), Mts. Banahaw – San Cristobal Protected Landscape (MBSCPL), Mulanay Watershed Forest Reserve (MWFR), Buenavista Protected Landscape (BPL), Minasawa Island Game Refuge and Bird Sanctuary (MGRBS), Alibijaban Wilderness Area (AWA), Polillo Watershed Forest Reserve (PWFR) and Presidential Proclamation 1636 (PP 1636) were able to attain the objectives of the activity and was able to craft their 8-Year Result-Based Strategic Communication Action Plan which will be beneficial in guiding their policy and decision making.
CALABARZON Regional Executive Director Nilo B. Tamoria was also present during the activity despite his hectic schedule and delivered his speech wherein he emphasized the importance of the Communication Plan to guide the long-term management strategies which will enhance the efficiency of management and protection of the Protected Areas. ###